Times are tough today, and marketing budgets are tight, especially for small businesses. That doesn’t mean that you can afford to ignore online marketing, it just means that you must be smarter about how you spend your money spreading your message and brand across the World Wide Web. Follow these three tips to get the most out of your small budget online!
Understand your market
Marketing strategies are only successful when they target a clearly defined audience. Before investing any money in an online marketing strategy, take the time to understand your market first. Think about your products and services. Who are most interested in them? Women? Men? Older people? Teens? What are their interests? What do their finances look like? Once you have answered these questions, think about where your target market is online and focus your spending there.
Clearly define what you want to gain for your business from online marketing. Do you want to increase revenues or make your brand more visible? Keep track of these goals to measure your progress, and when you reach your goals, set new ones to continue growing your business.
Invest in search engine optimization
There are a multitude of online marketing strategies available today (just check out our services page to get an overview!), but search engine optimization is one of the best ways to invest your money if your marketing budget is small. SEO makes your business’s website more attractive to search engines, like Google, and drives traffic toward your website. Use keyword terms that your target audience is searching for to get higher conversion rates, and constantly re-assess your strategy to make sure you are drawing in your target audience.
Following these three tips will stretch your small online marketing budget and give your business a strong foundation on which to grow online. To learn more about our affordable SEO packages, contact the team at Axis GMO today!