Millennials may be young (ranging in age from 18 to 34), but they have buying power that cannot be ignored. Estimates value the age group at having over $1 trillion in annual buying power, but winning their hearts and minds can be tough because they tend to resist traditional marketing efforts. So how do you tap into this lucrative market? Follow these top two tips to break in with Millennials and turn them into customers.
Connect Through Their Channels
Millennials are the most tech-savvy generation, and they turn to the online world when they seek information. Your message must be online, and it should span beyond your business’s website. Connect with Millennials through the channels they already embrace, including Facebook, Twitter, YouTube, Instagram and even Snapchat and Pinterest.
Remember that simply creating a profile isn’t enough. Creating connections is the key to successful social media marketing, so don’t just hit the “like” button and call it a day. Use social media to engage Millennials by promoting creative contests, asking for feedback, giving the inside scoop on new products or offering special loyalty programs to your followers. Interact on a regular basis, reward your followers and use social media to show off your brand’s more human side.
Generate Meaningful Content
Millennials crave authenticity. They identify with content that informs rather then sells. They’ll resist aggressive calls to action and ignore traditional sales ads, but you can turn them into customers by consistently providing value through relevant, interesting content. Share peer stories, win fans over by creating a video campaign about your shared values and stop using your marketing channels to scream “buy buy buy!” When you focus on delivering value, empowering your customers and educating them, you’ll create a relationship with Millennials that will continue as they age.