The holiday season is in full force, and it’s the perfect time of year to reconnect with your prospects and build on the gratitude and camaraderie fostered by the season. Your holiday marketing campaign should help your business stand out from the crowd while also appealing to everyday emotions. Follow these tips to develop an online marketing strategy that will boost your business this holiday season:
1. Personalize your campaign.
Invite your customers to take part in your marketing strategy. Instead of hoping that they will spread the word about your products, ask them to! Create a social media campaign that rewards customers for snapping and sharing pictures of them using your products to engage them all season long.
2. Get your staff involved.
Show off the human side of your business by highlighting your staff members this holiday season. Feature them in commercials, ask them to run your social media for a day or share the stories of why they love working for your company.
3. Focus on feelings.
The holiday season brings up many emotions, like gratitude, giving back and goodwill. Although most people like to think they make only rational buying decisions, most actually make them emotionally first, and including emotions in your holiday marketing campaign can help boost your business.
Use this time to create positive bonds with your customers to position your business for maximum success. To learn more online marketing tips you can use year-round, contact the team at Axis GMO today!