While most of our clients have personal Facebook accounts, we find that many are unfamiliar with the terminology used to talk about business accounts on the social media site. As we develop a custom social media strategy for your business, keep this handy glossary nearby so you fully understand all the lingo of the world of Facebook.
Likes: When visitors to your page click the “like” button, they are giving a virtual thumbs up to your content or page. When a page is liked, users will start to receive updates from it on their News Feeds.
News Feed: This is the constantly-updating “homepage” of Facebook for users. It’s essentially a stream of status updates, videos, activities, photos and more from people, groups or pages with which they are associated.
About Section: This is where visitors can quickly learn basic information about your business. Depending on your page’s category, this section may display your contact info, hours of operation and links to your website.
Check-Ins: Facebook users can announce their location to friends using the “check in” feature. If someone checks into your business, a story about it will pop up in their friends’ News Feeds.
Cover Photo: The top of your page is topped with this large image. Cover photos are public and should be a unique image that highlights your brand.
Offers: You can use Facebook to give a discount to your customers by posting an offer on your page.
Organic Reach: We talk about this one a lot! This is the number of users who saw a post from your business page on their personal News Feeds.
Stories: We use “stories” to describe a number of interactions users can have with your page, including:
– Liking your business page
– Responding to an event posted on your page
– Sharing, liking or commenting on a post
– Checking into your business
– Tagging your business in a photo
– Mentioning your business in their own posts